--- title: What You Should Know About Community Management description: Download this POV to find out how your brand can get started in developing a community with your potential patients to drive brand favorability, brand preference, and purchase intent. image: https://go.klick.com/hubfs/FACEBOOK_POV_BANNER_WHAT%20YOU%20NEED%20TO%20KNOW%20ABOUT%20COMMUNITY%20MANAGEMENT.jpg --- [![klick-logo](https://go.klick.com/hs-fs/hubfs/Klick%20Logos%20and%20Social%20Icons/Klick_Logo_for_web_white.png?width=144&height=75&name=Klick_Logo_for_web_white.png "klick-logo")](https://www.klick.com) Open main menu Close main menu - [Klick Health](https://www.klick.com/) - [Klick Consulting](https://consulting.klick.com/) - : Klick Group Open the submenu - [Klick Ideas Exchange](https://idx.klick.com/) - [Klick Katalyst](https://katalyst.klick.com/) - [Klick Applied Sciences](https://appliedsciences.klick.com/) - [Klick Media](https://media.klick.com/) - [Klick Transformation](https://transformation.klick.com/) - [btwelve](https://www.btwelve.com/) - [Klick Ventures](https://ventures.klick.com/) - [Careers @ Klick](https://careers.klick.com/) - [Newsletter](https://www.klick.com/klickwire) - [Newsroom](https://www.klick.com/news) - [Contact Us](https://www.klick.com/contact) # What You Should Know About Community Management ### ![pov-white-line-thin](https://go.klick.com/hs-fs/hubfs/Klick%20POVs/Patient%20POV/pov-white-line-thin.jpg?width=66&name=pov-white-line-thin.jpg) Forrester predicted that digital customer service and online interactions would increase by 40% in 2021. As the ways consumers engage with brands continue to change, we know how crucial it is to invest in community management and social customer care. According to the Stanford Social Innovation Review, we are seeing the emergence of a new phenomenon in healthcare: online communities of patients and caregivers that are more focused on a particular disease. These communities matter, as they not only provide information, solidarity, and support, but they help brands in the pharmaceutical and healthcare industry develop a two-way relationship with individuals through community management and customer care. Download this POV to find out how your brand or business can get started in developing a community with potential patients where community managers can converse and collect feedback, and drive brand favorability, brand preference, and purchase intent. Or learn more about how building community dialogue can benefit brands and pharmaceutical marketers everywhere. [![klick-group-logo](https://go.klick.com/hs-fs/hubfs/Klick%20Logos%20and%20Social%20Icons/Klick_Logo_Group_footer_for_web_white.png?width=400&height=74&name=Klick_Logo_Group_footer_for_web_white.png "klick-group-logo")](https://www.klick.com) --- **Toronto** 175 Bloor Street East Suite 300 North Tower Toronto, ON M4W 3R8   **New York** 240 W 40th Street 12th Floor New York, NY 10018   **London** 30 Stamford Street London  SE1 9LQ **Singapore** 109 North Bridge Road #05-21 Singapore  179097   **São Paulo** Nações Unidas, 14261, Torre A Cidade Monções São Paulo, SP  04794-000   **Philadelphia** 1100 Ludlow Street, 7th Floor Philadelphia, PA 19107 Discover Klick | [Klick Health](https://www.klick.com/) | [Klick Media](https://media.klick.com/) | | --- | --- | | [Klick Katalyst](https://katalyst.klick.com/) | [Klick Ideas Exchange](https://idx.klick.com/) | | [Klick Consulting](https://consulting.klick.com/) | [Careers @ Klick](https://careers.klick.com/) | | `Contact Us` | [Privacy Policy](https://www.klick.com/privacy) | | --- | --- | | `Newsletter` | [Global Capabilities](https://www.klick.com/global) | | `Newsroom` | [Accessibility Statement](https://www.klick.com/accessibility) | | `Do Not Sell My Personal Information` |   |   | **Follow us on** | | | | | | | --- | --- | --- | --- | --- | --- |   --- --- --- --- © 2024 All rights reserved. Klick Health® is a trademark of Klick Inc.