AI is transforming medical affairs and driving engagement. To stay ahead, teams must embrace AI, upskill, and adapt. Read the full article for post-conference insights from the 2025 AI in Medical Affairs Summit. Read more

With the potential for generative AI to enable natural player interactions in video games, "The Regulatory Tightrope: AI, Gaming, and Healthcare Marketing" explores the balancing act regulators face in fostering AI-driven innovation while ensuring truthful, non-misleading content. As AI-generated content expands the potential for targeted marketing, embracing a different strategic approach to reviews could unlock unprecedented business growth. Explore this insightful discussion and discover how regulators can navigate the complexities of generative AI in the healthcare gaming environment. Read more

“A Win for All: Four Ways AI Is Changing Market Access for the Better,” looks at how AI can improve healthcare by creating a more efficient and patient-centered experience for stakeholders. It outlines how AI-driven solutions can benefit patients through increased transparency and easier access to treatment while empowering HCPs with enhanced decision-making tools and reducing their administrative burden. This article also highlights how AI can assist payers in managing costs, improving member experiences, and supporting pharmaceutical companies by ensuring their treatments reach the patients who need them most. Overall, it paints a picture of a future where AI plays a key role in creating a more sustainable and successful healthcare ecosystem for everyone involved. Read more

This POV outlines how generative AI can be leveraged to create marketing materials that promote health equity, emphasizing the importance of cross-cultural strategies in reaching diverse patient populations. Our detailed analysis explores the importance of diverse development teams and training datasets, as well as the potential for GenAI tools to lower the barriers to cross-cultural marketing strategies. It underscores the fact that health equity outcomes are contingent on targeted proactive measures to address current gaps and biases. This approach underlines Klick’s commitment to pioneering more equitable healthcare solutions. Read more

Advancements in AI are transforming the paid search landscape, altering how users find information and interact with search engines. “AI Revolution: The Present and Future of Paid Search,” explores the rise of AI-first platforms like ChatGPT and Perplexity, their impact on traditional search traffic, and how advertisers should adapt their strategies. This comprehensive analysis covers AI’s role in shaping search behavior, the evolution of keyword strategies, and what the future holds for search advertising. Read more