A new report from the Digital Health Coalition (DHC) shows that HCPs are pretty much all in on AI. This group is looking at AI just like the rest of us with only 20% avoiding the technology. 

When asked about the positive impact of AI on healthcare, 65% of HCPs agreed.

Not only do HCPs say that AI will help healthcare, 71% say they are all in on the technology. When asked if their use will "significantly increase" over the next five years:

We don't want to give away all the insights in this DHC report so we recommend you grab a copy for yourself.

It's obvious that HCPs are still on Twitter. Endpoints got a study from Harris Poll that looked at mentions on social media (with social listening that almost automatically means Twitter). That report (which seems to be exclusive to Endpoints) showed that clinical trials are the talk of the town.

If we look at the last three years of ASCO we see this trend:

Looking at that chart shows growth in the maximum daily posts on Twitter for each meeting. If we expand back to 2018, however, it tells a different story (we only have numbers, not charts for the earlier years).

Warning, x-axis goes the other way this time and the 2022 data suffers from deleted tweets etc. so is lower than the previous chart.

We will leave you with this final insight. It's not surprising but the wordclouds from the last two years show that, for oncologists, it's all about the patients.

The US Surgeon General urges HCPs to "proactively address the public's questions" (p11) but when they do they expose themselves to the crazy found there. A study in the Journal of the AMA found that the number of HCPs reporting online harassment has nearly tripled during the pandemic.

The number one topic for harassment was advocacy. Note that this includes a lot of the sub-topics so COVID may actually be the #1 individual item.

In getting qualitative descriptions from the 359 respondents, the top type of harassment was doxxing, which is the public disclosure of private information such as home address, phone numbers, etc. 

The category of "disappointment" refers to the HCP being just sad about the state of humanity because of the harassment. As someone who works in and uses social media I can tell you that issue is real (don't talk to the audience -Ed.).

When looking at the topics that sparked the harassment, the top three are all COVID-related. This highlights how risky it is for HCPs to publicly talk about good health policy.

The staff here at the Klick Wire had a roundtable about this and we couldn't really think of any ways brand marketers can help here but if the readership thinks of any, let us know! (You can reply to our emails, we get them.)

Blog post from ZoomRx looks at what HCPs did and where they consumed digital information during ASCO this year. After the ASCO sites themselves, NCCN and UpToDate had the highest reach (but UTD stayed true to its "quick updates" mission with lower dwell times). 

In terms of cancer therapeutic areas, breast and lung cancers dominated.

Take a look at the ZoomRx blog post for further analysis.

It's a mobile-first world. Sure, that's not really news but look at this projection from eMarketer / Insider Intelligence... Four hours of mobile usage by 2025. Just below that, though, is CTV accelerating past two hours.

Mobile is the "all tasks" device and marketers can leverage multiple tactics here. 

Most use cases are dominated by apps rather than mobile web... with the exception of search. 

Not shocking news to be sure, but handy for your next presentation about mobile web and why you should format your PDFs for your mobile DDG.

This information is only minorly interesting for brand marketing campaigns, but it's interesting as a citizen of the world. 

Positivity is nearly at the measured maximum of 71, maybe in 2023 we'll get there. 

Marketers wondering about global campaigns in different regions could use this data, plus their regional offices of course, to check their tone.

This story relates directly to the JAMA article we highlighted earlier. The headline might seem harsh but Musk earned it. Here is his tweet in relation to an HCP refusing to engage in a "debate" on the Joe Rogan podcast:

This highlights the cultural issues with social media:

Tech companies can help by trying to eliminate hate and bad actions on their platforms (see doxxing, in previous story) but the underlying issue is with the public.

In a recent report, PulsePoint highlights that an oncology brand found a lot of HCP / patient intermingling on its ads and properties.

These findings highlight what we suspected, that in high-engagement conditions such as cancers, patients and HCPs use one-another's content fluidly.

To get this report we had requested the one linked in this story, but the company also sent us this one which does not seem to be linked on the website and is from 2022. While the data is from sales materials and is relatively old it still bears reporting because of the cross-audience insight.

Generative AI is marketers' latest shiny toy and we're here for it. Quality Logo put it to the test by taking the top 50 taglines of all time and then had AI rewrite them. Then the company surveyed 1,007 Americans to see which one they prefered. 

AI won 23 of the 50 contests (46%). 

Here are the top five, see the story for all 50.

The Stride with Pride one is interesting considering last month was Pride Month. How's this for a non-AI version of the Adidas logo?

This digital media forecast from eMarketer is made available by TransUnion. The report shows that digital media has grown quickly to saturate 75% of all ad spending. Moving forward it will grow spend at about 10% per year to 2027 and take 82% of the total.

Driving this growth is digital video on social channels and CTV.

This webinar from Evidation has a great conversation about how to craft clinical trial experiences that work for patients. As trials get more and more difficult to achieve every advantage is worthwhile. Anyone who has seen a CRO website with a 15-page sign up form will appreciate this webinar.

Thou shalt not use ad blockers... sayeth Google. Reports are emerging that Google is giving some users of ad blockers a three strike limit. 

Since YouTube premium isn't free, we see why users might do this, especially since free adblockers are rampant on the Google Chrome store:

It's hard to say how serious Google is about the blocking-the-blockers tactic, but the company isn't keeping them off the Chrome Web Store.