Download this POV to find out more about how to move from viewing PSPs as a logistical tactic to a meaningful, value-based strategy.

Today, most PSPs are well equipped to address logistical barriers such as copay support and prior authorization assistance. Over time, they have evolved to include other aspects of support such as nurse advisors, peer connections, and adherence programs. And yet to this day, many marketers still manage PSPs as "block and tackle" transactional tactics. PSPs of the future not only address barriers to access, they will also improve patient experience and outcomes.

Download this POV to find out more about how to move from viewing PSPs as a logistical tactic to a meaningful, value-based strategy.