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title: Klick Wire
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|    Sign Up Today   View in Browser  Issue 572 July 17   FTC vs. OpenAI Facebook First Social to Surpass TV Threads Slows Convenience > Privacy Repeated Ads     |
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|     Generative AI OpenAI in FTC crosshairs Source: TechCrunch The FTC has issued a "Civil Investigative Demand" letter to OpenAI, the makers of ChatGPT apparently over the system's "hallucinations" and defamation of individuals. The letter details the investigation as: Image adapted for email from TechCrunch source   It's the "reputational harm" that seems to be the tip-off. The rest of the 20-page document details how the company can comply and the vast amount of data that the FTC wants. Like all government investigations this won't be quick but may point to sanctions the FTC is willing to impose on AI companies that willfully ignore bad results in their products.  — Read the full story from TechCrunch         Facebook It's STILL a Facebook-first world Source: GWI GWI has a new report on social media usage based on data in Q1 from a massive global sample of 241,138 respondents. There are a lot of insights here for social marketers, we're picking just three to highlight. No Time Left (For You)\*   Citizens around the world are already spending as much time as they possibly can on social media. The numbers fluctuate a bit but remain around 2-3 hours per day.  Image adapted for email from GWI source   \* Yes, that's a song by the Guess Who. It's Still Facebook First   For marketers who love bright, shiny objects we have bad news. Facebook is still the most popular platform, even for Millennials. Only Gen Z has a dissenting opinion, with Meta's Instagram and WhatsApp in the top spots (we sense a trend here).   Image adapted for email from GWI source   The good news is that Threads, the new Meta platform, will eventually use the same ads manager as these other properties (not an official Klick prediction, ask your rep for our POV -Ed.). We look forward to a future report that includes that platform. Also, when asked about their favorite platform, again the top three are all provided by Meta. Image adapted for email from GWI source   Cross-Platform Comparisons   This chart shows the cross-platform nature of social media. In this chart, for example, 78% of Facebook users also use Instagram. Image adapted for email from GWI source   These numbers show that social media users have multiple accounts. Even Gen X has 5.8 different accounts on average. The crossover of the top four though are interesting because they all use the same ads manager ... Meta. The full report also includes: Differences by country Behavioral trends Social commerce Influencers and attention   This is a must-read for marketers interested in social. Oh, wait, that's nearly all marketers in 2023. — Read the full story from GWI         Social Media Social to surpass TV Source: eMarketer Ever need to counter a "social is dying" argument? This should do it... Social is still growing and is going to cross TV in 2024. Image adapted for email from eMarketer source   As immortalized by Mark Twain, "the rumors of my death have been greatly exaggerated."   — Read the full story from eMarketer         Feeding the Future of Healthcare             “Food Is medicine” isn’t just a phrase, it’s a paradigm shift. In this exclusive POV, btwelve has put together five specific strategies for health and wellness marketers seeking to make an impact in the Food Is Medicine space.   Download POV       Threads Threads slows slightly from initial week's growth Source: CNBC Unsurprisingly, Threads engagement has reduced from the initial highs of its launch two weeks ago. The app grew well past 100-million installs in its first week and "broke the internet" with it's buzz. Now, Similarweb and Sensor Tower are reporting that engagement has dipped, but that makes sense. First, from Sensor Tower: Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.   And from Similarweb: Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. The company is not yet finished calibrating its model with iOS data.   Social media users don't have infinite time and will rank their platforms based on the experiences they find there. Twitter traffic seemed to be down 5% on the first weekend of Threads' launch. The next month will be interesting to see what Threads can provide to make these users sticky to the platform.  — Read the full story from CNBC         Data Management Convenience over privacy for mhealth apps Source: Cleardata Cleardata engaged Harris Poll to conduct a study on 2,000 US adults asking about health data privacy. This study showed that most Americans incorrectly expect all digital health apps to be governed by HIPAA.  Provider Apps More Common than Digital Health Apps   We charted some of the data provided in source Harris Poll tables. We found that more Americans have used a provider app than a non-affiliated digital health app. Chart created from data in Harris Poll tables   HIPAA Not Known, Convenience Over Privacy   The number that agree with these statements are listed below. We reworded them slightly to make sense in the list. 81% assume that protected health data gathered by all digital health apps is protected under HIPAA 65% would rather wait longer to see a primary care provider to get a referral versus using a digital health app 58% have never considered where their protected health information/data is shared when using digital health apps 42% agree that the privacy and security of their protected health information is not as important to me as convenience when it comes to healthcare 41% would still use a digital health app even if they knew protected health data collected would be shared with third parties   Laissez Faire Attitudes to Data From Younger Americans   The two final stats in the above list show that a significant number of Americans are more convenience than privacy driven when it comes to health apps. This may because of a false sense of security from not understanding the limitations of HIPAA.  We charted the results of those final two questions by age group and found the 18-34 demographic much more accepting of data sharing than those 65+. Chart created from data in Harris Poll tables   A full 60% of 18-34 year-olds would still use a digital health app if they knew it would share data with advertising and marketing firms for targeting. Also, 54% said that convenience was more important than data privacy when using health apps.  This isn't a blank cheque for marketers, especially those with older audiences. However, if you disclose your data usage clearly there is a good chance your service (if valuable) will still be adopted. Just beware the differences as your audience heads over 50. — Read the full story from Cleardata         Connected TV Repeated ads repeated ads repeated ads ... are annoying Source: Nexxen A new study, conducted by Magna for Nexxen looks at repeating ads on streaming TV services. The company recruited 1,246 viewers to participate in the trial. Participants watched their normal shows on Connected TV and were randomly fed different frequencies of repeated ads (one after the other, no breaks). Repetition Drives High Awareness   The repeated ads with six exposures achieved 92% unaided recall. Image adapted for email from Nexxen source   Also, High Annoyance   While nearly everyone remembered the brand name, they didn't associate that name with positive thoughts.  Image adapted for email from Nexxen source   Streaming TV has surpassed Cable with 35% share of consumption (to Cable's 34%) and is an important part of the TV landscape. Pharma marketers will want to ensure they know the ad load of the streaming services they are on to manage their viewers' experiences.  — Read the full story from Nexxen         Different. Better. Proven.             Klick Media is in the habit of backing up our bold statements. So when we say we deliver true growth for our partners as a full-service media agency, our work speaks for itself.    Learn more       eCommerce Digital pharmacies going full e-commerce Source: Corporate Insight A study on digital pharmacy user experience by Corporate Insight shows that e-commerce features abound. On the pharmacies' home pages: 60% present current and recent orders 55% present prescription history data   Six of 20 researched firms got an "Excellent" rating: Albertsons Pharmacy Amazon Pharmacy CenterWell CVS Caremark CVS Pharmacy MedImpact   — Read the full story from Corporate Insight         Connected TV 70% of 50+ have a smart TV Source: Digiday Sure, DISH Network wants to sell pharma ad space, but they're not wrong that the 50+ crowd is all-in on technology. Their claim that it's the "scale of linear TV" is just plain wrong, but they are right about the targeting. In the article an AARP study is quoted so here are two interesting charts based on that source. Technology 50+ Own   The smartphone is ubiquitous in this market just like others. Also, if my last tech support visit to my mother-in-law is any indication, they're all in on streaming—she loves her Netflix, Prime, Crave, and Plex (don't talk about your family -Ed.). Chart created from linked AARP story   Digital Communications 50+ Use   The 50+ audience in the US talks online. Not only do they text and email but three-quarters of them are on social media. Nearly the same as the US average around 80%. Chart created from linked AARP story   — Read the full story from Digiday         Market Research Provider consolidation driving up prices Source: Petris Center A new academic study funded by a number of parties looks at private equity consolidation of provider markets. This is a situation where private equity purchases provider practices and typically retains the HCPs who perform the work.  The issues appear when private equity gets enough share in a particular market to the point they can start raising prices with little competition. This chart shows the price difference in standard practices and those owned by private equity: Image adapted for email from Petris Center source   For marketers focused on different specialties, the top ones for private equity are gastros, derms, and OB/GYNs: Image adapted for email from Petris Center source   For Wire readers who can stomach some pretty spicy language, this Reddit thread on the experience of junior HCPs in a practice that gets bought is pretty telling. Warning, it's a gloves-off Reddit thread, you've been warned. — Read the full story from Petris Center         Regulatory FDA holding fewer Ad Comm meetings Source: JAMA Network A qualitative article in the Journal of the AMA looks at the FDA's Advisory Committee meetings and finds they are reducing over time. NDAs are the top meeting topic, but others are common. Image adapted for email from JAMA Network source   Most of the time the FDA agrees with the Ad Comm recommendation, but not always. Image adapted for email from JAMA Network source   This article is interesting for folks in the industry but not immediately actionable.  — Read the full story from JAMA Network         Insurance & Cost Patient financial health is important too Source: HealthLeaders This report is all about patient financial health and how that relates to provider networks. Here, for example is how providers view patient financial engagement.  Image adapted for email from HealthLeaders source   Marketers interested in patient financial challenges might like this report. — Read the full story from HealthLeaders         Digital Health Digital health funding back to pre-2021 levels Source: Rock Health Digital health has returned to more sustainable funding levels after a spending spree in 2021. If 2023 H2 holds up it could be in the range, or slightly lower, than 2020. Image adapted for email from Rock Health source   — Read the full story from Rock Health         FDA Roundup Stories from and about the FDA On Wednesday, the FDA updated the Breakthrough Devices website to add data on 32 devices granted Breakthrough designation     On Friday, the FDA authorized marketing of Better Therapeutics’ BT-001, a prescription-only digital therapeutic device intended to provide cognitive behavioral therapy (CBT) to patients 18 years or older with type 2 diabetes     Call for applications for new members of the Patient Engagement Collaborative (PEC)               Klick Ideas Exchange   — idx.klick.com     Have you explored IDX yet?   Featuring a wide selection of the most relevant videos, original interviews, articles, and POVs, Klick Ideas Exchange (IDX) provides industry leaders with tailored insights to support innovative and exponential thinking. Sign up or log in today and explore all the new features.   — Browse all ideas                Klick Health, 240 W 40th St, 12th Floor, New York  NY, 10018  USA  You are receiving this email because you subscribed to our mailing list. Want to change how you receive these emails? Unsubscribe     © 2023 All rights reserved. Klick Health® is a trademark of Klick Inc. Privacy Policy |
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