Defining and Designing Patient Support Programs of the Future
The Future of Patient Support Programs
Studies show that PSPs can improve clinical and economic outcomes … is your PSP being leveraged to the fullest?
Designing a smart PSP with strategy, end results, and data collection in mind can offer a distinct competitive edge for any product in any disease state. Future PSPs should plan for a right-sized, aptly staffed and sourced program that tracks key patient metrics. An optimal design accomplishes the goals of addressing barriers to access, supporting data collection to gain insights, and identifying and addressing gaps in care.
Download this POV to find out more about how to get the competitive edge with your PSP and make the most of your investment.
Today, most PSPs are well equipped to address logistical barriers such as copay support and prior authorization assistance. Over time, they have evolved to include other aspects of support such as nurse advisors, peer connections, and adherence programs. And yet to this day, many marketers still manage PSPs as "block and tackle" transactional tactics. PSPs of the future not only address barriers to access, they will also improve patient experience and outcomes.
Download this POV to find out more about how to move from viewing PSPs as a logistical tactic to a meaningful, value-based strategy.
This is part of the Klick Patient Support Programs series, a collection of expert perspectives on the future of patient support services. Check out the rest of the series on IDX.