Building Data-Driven Patient Support Programs of the Future
The Future of Patient Support Programs
Pharma companies spend >$5 billion on patient support programs (PSP) every year … are you getting the most out of your investment?
A technology-enabled patient support program (PSP) can create a competitive edge for any brand at any point in its life cycle. Our job is to help clients understand how PSPs can harness the power of technology and generate meaningful data. PSP outcomes data can even be connected back to media drivers that provide insight into what’s working—and what’s not. There are numerous opportunities to collect meaningful data across the patient’s treatment journey from PSP intake to ongoing adherence.
Download this POV to find out how data-driven PSPs offer valuable insights into the patient experience at numerous meaningful collection points that can support your value proposition throughout your brand’s life cycle.
Today, most PSPs are well equipped to address logistical barriers such as copay support and prior authorization assistance. Over time, they have evolved to include other aspects of support such as nurse advisors, peer connections, and adherence programs. And yet to this day, many marketers still manage PSPs as "block and tackle" transactional tactics. PSPs of the future not only address barriers to access, they will also improve patient experience and outcomes.
Download this POV to find out more about how to move from viewing PSPs as a logistical tactic to a meaningful, value-based strategy.
This is part of the Klick Patient Support Programs series, a collection of expert perspectives on the future of patient support services. Check out the rest of the series on IDX.