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Age of AI 2025, Europe

Bringing AI to Life in
Healthcare Marketing 

Age of AI 2025, Europe

Bringing AI to Life in Healthcare Marketing 

Key Insights from the Conference

- AI adoption is most effective when driven by small groups of engaged employees rather than solely through top-down mandates.

- Organizations must focus on AI education and clear use cases to increase adoption beyond a small group of enthusiasts.

- Regulatory trust remains a critical factor in AI implementation, particularly in highly regulated industries.

- Small-scale AI experimentation can serve as a proof of concept to drive leadership buy-in and broader adoption.

- The future of AI in business will prioritize speed and efficiency, making AI fluency an essential competitive advantage.

Key Insights from the Conference

- AI adoption is most effective when driven by small groups of engaged employees rather than solely through top-down mandates.

- Organizations must focus on AI education and clear use cases to increase adoption beyond a small group of enthusiasts.

- Regulatory trust remains a critical factor in AI implementation, particularly in highly regulated industries.

- Small-scale AI experimentation can serve as a proof of concept to drive leadership buy-in and broader adoption.

- The future of AI in business will prioritize speed and efficiency, making AI fluency an essential competitive advantage.

Screenshot 2025-02-14 at 3.11.52 PM

Key Insights from the Conference

- AI adoption is most effective when driven by small groups of engaged employees rather than solely through top-down mandates.

- Organizations must focus on AI education and clear use cases to increase adoption beyond a small group of enthusiasts.

- Regulatory trust remains a critical factor in AI implementation, particularly in highly regulated industries.

- Small-scale AI experimentation can serve as a proof of concept to drive leadership buy-in and broader adoption.

- The future of AI in business will prioritize speed and efficiency, making AI fluency an essential competitive advantage.

Presentation Details

Scaling Innovation While Maintaining Compliance: Leveraging AI for Faster, Smarter Content and Claims Management

Reimagining Claims Management and MLR in the Age of AI: Scaling Content Without Compromising Compliance

Speaker: Julie Turnbull, SVP, Science + Regulatory
Date: March 4, 2025
Time: 11:30-12:00pm GMT

In this session, you’ll discover:

- How “glass box” AI models enhance transparency and stakeholder confidence.

- Ways AI simplifies regulatory alignment across diverse markets.

- Future-ready AI solutions that anticipate compliance challenges before they arise.

- AI-powered insights to streamline claims management, quality control, and MLR submissions.

Missed the presentation? Download the presentation deck below and explore how you can lead your organization to success!

Reimagining Claims Management and MLR in the Age of AI: Scaling Content Without Compromising Compliance

Explore how AI is transforming content and claims management—helping organizations scale innovation while maintaining compliance.

Download the Deck

About the Conference

Age of AI, Europe
March 4, 2025
Events @ No 6
6 Alie Street, London, 
United Kingdom, E1 8QT

Klick is a proud sponsor of Age of AI, Europe—the premier event for generative AI in healthcare marketing and communications. This conference explores how AI is accelerating content creation, streamlining operations, enhancing HCP and patient engagement, and driving cost efficiencies. 

Connect with us to discuss how AI can transform your marketing strategy and explore actionable insights tailored to your needs.

Featured POV

How AI Is Transforming Life Sciences Commercialization

This POV examines how generative AI is transforming pharma by boosting efficiency, enabling hybrid AI-human workflows, and paving the way for agentic AI to manage entire processes.

Feature POV

Ideas Worth Sharing

Trust Through Transparency
The Regulatory Tightrope
From Molecule to Market
Insights from ASCO ‘24
Generative AI’s Impact on Pharmaceutical Marketing (1)
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Trust Through Transparency

Trust Through Transparency: Enhancing HCP Trust in Pharmaceutical Promotional Advertising


In today’s pharmaceutical landscape, trust is crucial. FDA research shows that HCPs are more likely to prescribe when pharma promotional materials emphasize transparency. Read more

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The Regulatory Tightrope

The Regulatory Tightrope: AI, Gaming, and Healthcare Marketing


With the potential for generative AI to enable natural player interactions in video games, "The Regulatory Tightrope: AI, Gaming, and Healthcare Marketing" explores the balancing act regulators face in fostering AI-driven innovation while ensuring truthful, non-misleading content. As AI-generated content expands the potential for targeted marketing, embracing a different strategic approach to reviews could unlock unprecedented business growth. Explore this insightful discussion and discover how regulators can navigate the complexities of generative AI in the healthcare gaming environment. Read more

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From Molecule to Market

From Molecule to Market: Understanding the Comprehensive Power of Klick Mediverse


Explore the Klick Mediverse, where medical, scientific, and regulatory expertise converge to transform healthcare commercialization. Read more

 

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Insights from ASCO ‘24

Insights from ASCO ‘24: Harnessing AI for Better Cancer Treatment Outcomes


Part 2 of our 2024 ASCO key takeaways highlights major advancements in AI integration within oncology. Key themes included AI’s role in addressing established oncology challenges, the ethical use of AI, and advancements in clinical trial enrollment, imaging analysis, and treatment decisions. ASCO 2024 emphasized AI’s potential to revolutionize cancer care, enhancing patient-centric approaches and clinical decision-making. Read more

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Generative AI’s Impact on Pharmaceutical Marketing (1)

Generative AI's Impact on Pharmaceutical Marketing


Explore the transformative role of Generative AI in pharmaceutical marketing through Klick’s comprehensive perspective. Discover how AI-driven technologies enhance creativity, personalization, and efficiency while navigating regulatory challenges. Obtain strategic insights into implementing Generative AI for impactful marketing in the pharma sector. Read more

Let's Talk!

Connect with us at the conference and let's discuss how we can elevate your initiatives. Tell us a bit about yourself below, and we'll be in touch shortly!