Back in June 26th we featured a report from OptimizeRx that got the Klick Wire "Must Download" award (not a real award -Ed.). Part of their CRM is to send an email with links to their Specialist Survey Snapshots.

These snapshots include Cardiology, Dermatology, Endocrinology, Neurology, Oncology, and Primary Care. If you only need one you can choose it from their download page.

We pulled the top information sources from each sheet and charted them for Wire readers for reference. 

Many specialties have a hard time keeping up with emerging research. This chart shows the number of specialists who rated keeping up to date "very" or "extremely" time consuming.

Some specialties look to general social media (not HCP-specific, that's below) to stay informed.

The EHR is also a popular place to find new clinical information for a similar group of specialties.

"Third-Party Online Providers" was in the top three answers for all specialties provided. This highlights the value of these centralized information sources for HCPs.

The HCP-specific social networks such as Doximity, Sermo, Medscape, and others made a showing as well. Notice the lack of overlap with the general social media specialties listed above. There seems to be two camps here which is interesting for brand marketers deciding where to play.

Marketers who only need one of these snapshots can go to the special download page. Anyone who wants the whole set can use the link below to the full report from June and will likely get the same CRM email we did (however, warning that it came a month later). 

Litmus' State of Email Design report is based on a survey of more than 1,500 survey respondents with 50% of them actual email developers. 

When email professionals were asked about the most effective tactics in their email campaigns interactivity and personalization were firmly in first place.

58% of marketers aren't using AI for their email campaigns yet, but of those 25% are looking to get on the bandwagon.

Finally, when asked what their development toolset looked like, cut-and-paste is the current top tech. It's nice to see some things remaining unchanged since the 1990's (don't reminisce to the audience -Ed.). 

This 37-page report is a must-read for marketers deep into email. There are insights on nearly every page.

A new study by Prowly looks at how PR professionals are using technology in 2023. Naturally, a significant portion of the report is dedicated to AI. We have a few insights from that section.

Like other professions, PR uses GenAI to get obvious ideas out on the table. A close second is actual content though, with solid human review we would expect.

The main benefit of AI for members of the PR community is the elimination of repetitive tasks, although we suspect this is a hoped-for future benefit as GenAI is very much a high-involvement task right now.

PR professionals' worries about AI reflect the general population with use by bad actors as the number one threat. The next two are important, though. Innovative content is difficult to get from GenAI and we risk creating immense amounts of material that no one wants to read if we overuse GenAI in its current form.

There are charts on at least half of the 65 pages in this report. Anyone interested in PR should definitely grab a copy. 

PPD conducted a survey of 120 clinical trial decision-makers who outsource site and patient recruitment in North America and Europe. One of the main findings in the survey results was the focus on patient diversity for large sponsors when selecting a site/patient recruitment provider.

In terms of differentiators for recruitment companies, relationships with patients are the most important.

The folks over at Standard Media Index often provide industry updates to news outlets like Endpoints but tease out the data in dribs and drabs. We took the datapoints in the article that looked like they could be compared and charted them for Wire readers.

Pharma is waking up to non-linear streamed TV in a big way. These numbers are growth, not absolute, so it's important to remember that digital as a whole dwarfs CTV ... but still. The total spend growth reflects this as it is not an average, it is weighted by the amounts by channel.

It's also interesting to see that Pharma is with only two other industries that increased traditional TV spend.

Even in conservative Pharma digital is the top spend.

However, even though our ratio is digital-first, we lag industries in general who are two-thirds digital.

The industry's spend is between $11 and $12 billion, second after CPG.

Tinuiti has released a report for ad spending and results for Q2, 2023 based on anonymized client data. There is a lot of content in this report for data-oriented media folks. 

Instagram leads the growth curve for Q2 with 31% and is almost 3x over the next category, Google Search (note that search has more spend than Instagram).

Technically, both YouTube and Streaming services are mobile-first. For streaming the report doesn't divide smartphone from tablet and it's minorly interesting to know that YouTube was 51% and 53% smartphone, respectively).

For media folks looking at Amazon, Search, Video, and Social this report is a good view into the one platform.

A paid story on Axios looks at VC healthcare funding in H1 2023. Year-over-year H1 is down 33% and Q2 was down compared to Q1 (0.6B to 1.0B, respectively). However, funding is fickle and volatile at the best of times. What might be more interesting is the breakdown by sector Axios presented:

In Q2 it was all about the providers. But, like we said, these markets are volatile so don't read too much into this.

A new report from Deloitte looks at the AI/ML "expansion stage" funding market and highlights that healthcare and biotech are two industries to watch.

We took two charts in the Deloitte report and mashed them together to show the proportion of AI/ML funding compared to the US totals (all data in this report is US-only).

The year before ChatGPT was released there was frenetic activity in the sector and the lore says that ChatGPT was released November 2022 because competitors were getting close to its technology. 

The three industries specifically called out in the report are healthcare, biotech, and cybersecurity. Here are the two healthcare marketers will care most about.

AI "buzz" may have quieted since Q1 this year but it's not going away. Marketers should continue to actively work on AI skills to remain at the forefront of their industries.

This report is designed to promote Trint's AI tools for transcription but comes at it with a compelling story about the history of journalism. Deep into the AI portion of this document is an important quote for anyone in a communications-based industry, which includes marketers.

Everyone knows there is opportunity in the medical automation industry. As an old AMA report highlights, doctors spend two hours on paperwork for every hour they spend with patients. That's some expensive text entry in the healthcare system (and have you seen doctors type? hunt and peck half the time). 

Amazon has released its new service for hospital systems: AWS Healthscribe. It pretty much does what it says on the tin:

It's not a solution on its own, Amazon goes out of its way to say that developers need to manage "hallucinations" on their own. This is likely a common refrain from the primary technology providers who want to eliminate the liability of AI errors from their offerings.

Part of the briefing was apparently rough user-experience mockups. We're triggered by the use of Comic Sans but it highlights how Amazon expects the API to be used.

So now as you've likely heard Twitter is called "X" (don't talk to the audience -Ed.). Elon Musk has said that he wants to make Twitter into the "Everything App" similar to China's WeChat.

If that is still the goal, and there is no reason to think it isn't, expect the app to woo creators and add a substantial amount of ecommerce to its code base. But that's in the future, for now they need cash and to do so they have a carrot and a stick.

So that's today. We'll see if that gets extended, but pharma marketer should read to the bottom.

So, Musk is trying to establish a "two drink minimum" for advertisers. Except Twitter isn't a posh rooftop patio, it's now a grungy sports bar full of unsettling "regulars" who have uncomfortable world views (a bit over the top, but accurate so I'll allow it -Ed.). 

For pharma we need to see what HCPs do. Will they ignore the name change for their scientific discourse around congresses? Or will they begin to migrate elsewhere?

A new report from DirecTV looks at how GenZ and Millennials approach health content. Framed in the context of post-COVID, they are more health-focused now.

Does that matter for your brand? Maybe if younger patients are in your audience. Lifestyle content around health could go a long way here.