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IGNORANCE IS ANTI-VAXX
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Anti-Vaxxers troll Tesco ad in the UK
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Tesco, a UK grocery chain, ran an ad that featured Santa saving Christmas because he had a vaccine passport and could enter the country.
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Image adapted for email from MM+M source
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Unsurprisingly this promotion of good public health policy drove anti-vaxxers apoplectic with ignorance-fueled rage (tell me what you really think -Ed.). The company's ad has received over 3,000 complaints with the Advertising Standards Authority
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Most of the complaints state that the ad encourages medical discrimination, picking up on the scene of Santa having to show his vaccination status to enter the U.K.
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This would be a humorous sideshow except that the bureaucrats at the Authority have banned other ads targeted by anti-vaxxers. When advertising standards get in the way of good public health policy they need to be reviewed.
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Happily Tesco is not bowing to the pressure of a small number of vocal people. Tesco stated:
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“We set out to create a campaign which took a light-hearted view on how the nation is feeling and it has been well received by colleagues and customers. We are still in the midst of a pandemic and the advert reflects the current rules and regulations regarding international travel.”
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> Read the full story from MM+M
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MHEALTH
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Combined device mHealth gets to 98% accuracy
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One of the great things about large volumes of consumers using mHealth devices is the opportunity for massive studies. This one from Fitbit looked at 450,000 users who signed up to determine if the device could detect Afib.
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The study broke down like this:
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4,700 alerts with offer of ECG patch testing kit
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1,000 accepted patch testing kit
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Approximately 33% second alert for Afib
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98% accuracy over full test
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That's approximately 330 people who were diagnosed with Afib and had the ability to follow up with their doctors. The recent Apple test didn't use the second device and had an 84% accuracy rate, not bad for software alone.
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Other stories from the Fierce network:
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> Read the full story from FierceBiotech
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