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title: Klick Wire
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51% of Americans not cost secure for healthcare ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

                                                           

|    Sign Up Today   View in Browser  Issue 722 July 6   71% Like Pharma Products Klick & Oxford PharmaGenesis $2.1B Deal in May 51% Not Cost Secure 120% Smartwatches Pharma and Big Tech     |
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|     Patient Associations 71% like pharma products, 10% like pharma pricing Source: PatientView PatientView has released a cut of their 2025 data on 505 global cancer-related patient associations. This data shows a patient population that respects the work being done on these conditions, but that globally has issues regarding pricing and access.  Patient associations that gave pharma a rating of "excellent" or "good" in the following areas: Chart created from data in PatientView source   It really shows how patients respect the products but are often frustrated at difficult access due to pricing. Looking at trends since 2021, we see that the values remain relatively consistent. Image adapted for email from PatientView source   For a longer trends you can see our review of the company's general reputation press release. We charted that data back to 2014 based on historical releases. — Read the full story from PatientView         Business Strategy Klick supercharges\* its Mediverse with Oxford PharmaGenesis Source: MM+M MM+M reports on Klick's recent acquisition of Oxford PharmaGenesis, a UK-based health science communications consultancy founded only one year after Klick (1998 vs. 1997).  Klick and Oxford PharmaGenesis   Some stats on the combined reach: 2,100 experts across medical communications, medical affairs, publications, real-world evidence, market access, commercial strategy, creative, and technology  500+ advanced degree holders, the deepest concentration of high-science expertise in healthcare communications 60 combined years of independence, scientific credibility, and delivery excellence  12 offices providing global presence across North America, the UK, Australia, Brazil, and Singapore    “Publications are moving away from being just a record of science,” \[co-founder and chairman, Leerom Segal\] said. “They are becoming part of how science is understood and ultimately how a brand is viewed in the market. Commercial strategy has to start years before launch, all the way back in publications, not after the market has already formed a view.”   See also the Klick press release. \* Superchargers provide instant power and torque because they are driven by the engine's crankshaft while turbos are driven by exhaust gasses so introduce "turbo lag. Source: years of wrenching, and Hagerty (no personal footnotes -Ed.) — Read the full story from MM+M         Investing $1.7B investments for autoimmune & oncology Source: Endpoints News Biopharma mega-rounds have edged out 2025 with a super-mega deal ($2.1 billion) in May. Image adapted for email from Endpoints News source   Endpoints marked the deals with a China connection to highlight the amount of activity now there. The authors also broke out investment by condition. Autoimmune and Oncology round to the same amount at one decimal place with the former technically ahead. Image adapted for email from Endpoints News source   — Read the full story from Endpoints News         Six years of Klick submission data, across more than 40,000 reviews and 110 pharmaceutical clients, show that MLR friction often reflects process design, not regulatory complexity alone. Examine what changes when regulatory expertise enters content development earlier and how Klick Guardrail™ scales that model across brands and markets.   Read the article       Healthcare Costs 49% of Americans are "cost secure" for healthcare Source: Gallup Less than half of Americans feel secure in their ability to pay for healthcare. This skews younger for those entering the workforce or with less experience. Image adapted for email from Gallup source   This matters to pharma, which is one of the four top "blame centers" for cost (insurance, providers, PBMs, and pharma). The report from Gallup shows 51% feel secure about healthcare services, and only 42% about pharmaceuticals. Image adapted for email from Gallup source   When looking at this data by condition, the top two for cost insecurity are mental health related (anxiety and depression) though all conditions are within a 10% band. Image adapted for email from Gallup source   — Read the full story from Gallup           eCommerce 120% growth in smartwatch sales on Prime "Day" Source: Adobe Amazon's Prime "Day," which now extends over four days, always shows strong sales as consumers look for deals mid-year. This year grew 9.3% to $26.4 billion. We created a running tally of growth last year and we've updated it: Chart created from multiple sources, including Adobe   Health Not a Top Category   Amazon's top categories for this year started with electronics and appliances as big items get big discounts. Chart created from data in Adobe source   For the health category, however, the smartwatch made a good showing.  Chart created from data in Adobe source   Influencers and Affiliates Show Effect on Revenue   Affiliates and partners, which includes influencers but isn't exclusively them, drove over one-fifth of the total revenues for Prime Day. It also has 3x the "add to cart" effects for shoppers. Or, perhaps, it's easier to track affiliate links than social sources (no conspiracy theories -Ed.). Chart created from data in Adobe source   — Read the full story from Adobe         AI in Health Health product companies turning to big tech for AI Source: FiercePharma Haleon, a company that I just found out makes six of my favorite OTC health products (no personal stories -Ed.), has partnered with Microsoft to help it integrate AI into its business operations. As companies integrate AI into business functions it becomes hard to tell what efficiencies come from the people, the processes, or AI itself. Since consistent business metrics were already hard to come by, proving ROI for tokens spent can be difficult. Example: Here at the Klick Wire, we use AI on every issue for researching, double-checking our reads on reports, pulling data, and more. Our writing and charts continue to be human-only to maintain our voice and quality. Even in our situation, with 14 years of history, it is difficult to determine the ROI on our AI use (personal story approved by Editors -Ed.)   Here are other health + AI related partnerships from the Fierce story: Pharma B + Anthropic Pharma M + Google Pharma N + OpenAI Pharma E + Nvidia Pharma R + Nvidia   — Read the full story from FiercePharma         The APAC region is one of the most complex global healthcare regions: diverse, tightly regulated, and changing faster than global playbooks can keep up. In Klick’s latest perspective, it explores how healthcare brands can balance global strategy with local relevance across Asia-Pacific. Discover how healthcare organizations are moving with greater speed, fluency, and confidence.   Read POV Now       AI in Medical Research Anthropic wants in as early stage biotech Source: Anthropic Anthropic last week released Claude Science, an AI suite of tools to help scientists manage research workflows, combine literature reviews, research coding, data analysis and visualization, manuscript drafting, and reproducibility checks. Image adapted for email from Anthropic source   The toolset is custom-made for life sciences R&D with integrations to tools like PubMed, Jupyter, R, remote compute, and scientific databases. In essence, Anthropic is trying to build out an IDE (integrated development environment) for biotech that competes with existing solutions by integrating agentic AI directly into the workbench. Image adapted for email from Anthropic source   What set Claude Science apart from a general coding assistant, Manifold said \[in the Anthropic article\], was that it could do this end-to-end, gathering the right data and applying the right judgment with the context of past programs built in.   — Read the full story from Anthropic         mHealth +1,000 steps per day with mobile interventions Source: AHA A study published in the Journal of the American Heart Association performed a meta analysis on smartphone and wearable health interventions. The study found positive results from the technologies. Perhaps the most direct evidence was an average of just under 1,100 additional steps per day with considerable variation by study. Image adapted for email from AHA source   The behavioral change techniques that the researchers categorized were varied but the top ones were: Chart created from data in AHA source   — Read the full story from AHA         Social Video Video views and watch time are up, half non-followers Source: Dash Social By the end of last year roughly half of all video views on TikTok and Instagram were from non-followers. Image adapted for email from Dash Social source   More Videos, and Longer Watch Times   Not only did Dash see more videos being watch, but they were being watched for slightly longer. The watch times rose to 8 seconds for Instagram and 7.2 for TikTok. Image adapted for email from Dash Social source   For the increases in videos watched, the numbers rose for both platforms. However, Dash presented the data in a strange way that accentuated the difference between the platforms (bottom). Note the scale they used. We recharted it (top) to show the actual ratio. Image adapted for email from Dash Social source   The above data is over a two-year period of 2023 to 2025. Even so, more of anything in the saturated social landscape is impressive. Regardless of the visual shenanigans, it's obvious that 44% more views on TikTok is substantial. This data is from before the ownership change in January of this year. — Read the full story from Dash Social         Mobile Health Apps Health apps are relatively sticky; don't make one Source: eMarketer Emarketer had a pair of charts last week that showed app retention at day two and at day 30. For both charts health apps are just below financial in the number two slot. Image adapted for email from eMarketer source   Image adapted for email from eMarketer source   Financial apps are by far the winners in stickiness, but 11% of health apps are still being opened 30 days after install.  Per the title of this story, however, our advice is generally "don't build one." Pharma typically does not have a use-case that warrants a full app on the patient's smartphone. Better is to partner with an existing, successful, app. — Read the full story from eMarketer         YouTube OTC brands spend on YouTube for awareness Source: MM+M The most recent TV rankings comparison on MM+M from iSpot.tv includes some YouTube information from Tubular Labs. We charted out the four stats given in the article so you don't have to (no one was going to -Ed.). Chart created from data in text of MM+M article   Note the two axis. Views are in Millions and Engagements are in Thousands. For YouTube pre-roll and mid-roll ads that makes sense, the formats are not performance-focused.  For the TV ads, the networks with the highest share of voice for pharma were: Chart created from data in text of MM+M article   — Read the full story from MM+M         Mobile Kids' screen time over 6 hours on weekends Source: Statista Data from Statista shows EU teens (12-18) on screens for four hours weekdays and six on weekends. Image adapted for email from Statista source   — Read the full story from Statista         Regulatory Roundup Stories from and about the FDA Total Product Life Cycle Advisory Program (TAP) -- Update     January - March 2026 \| New Safety Information or Potential Signals of Serious Risks Identified by the FDA Adverse Event Monitoring System (AEMS)     FDA Selects Seven Participants for PreCheck Pilot Program to Advance U.S. Drug Manufacturing                  Klick Health, 240 W 40th St, 12th Floor, New York  NY, 10018  USA  You are receiving this email because you subscribed to our mailing list. Want to change how you receive these emails? Unsubscribe     © 2026 All rights reserved. Klick Health® is a trademark of Klick Inc. Privacy Policy |
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