Doximity's annual Physician Compensation Report is out and it paints a picture of an industry that is burning out its most important workers.

Just over half of physicians are considering leaving the profession and either retiring or taking their skills elsewhere. This is a huge number and the reason is overwork. Only 13.7% say they are not overworked.

To drive the point home, not only do many physicians want to change careers, but 71% of them would take lower pay to do it. That is the proof point that overwork in the industry is at critical levels.

Anything that restricts a worker's rights is problematic and physicians are particularly vulnerable because the number of positions in a geographic region can be limited. 

This report has a lot more data, such as specialty salaries that range from $300k to $788k and regional differences. Grab a copy to see where your physician base fits.

A new report from SheerID is based on a survey of 4,000 consumers in the US and UK and looks at how their spending habits are changing due to economic conditions. What they found was that groups who self-identify ("tribes") can have higher affinity for brand programs.

There are five groups identified in the report that said they would be more likely to respond to a brand that gave them a exclusive offer.

We can see the effects of the pandemic in these groups (although, we're not sure if the data highlighted this or if SheerID segmented it on spec.) Either way, when asked what these groups would do if a brand had an exclusive offer for them healthcare workers responded relatively strongly.

HCP marketers can lean into this by crafting offers seen as exclusive and language that reinforces the shared experiences of that "tribe."

RivalIQ compiled a benchmark report for 14 industries comprised of 2,100 companies (150 each). As is often the case, pharma isn't in the mix, the closest the report comes is "Health & beauty."

Still, this category is at least aligned with healthcare and some of the dermatology conditions would be well-aligned. 

Here are the top hashtags for three platforms in health & beauty by engagement rate. They show how the different platforms have very different audience expectations.

This list of top calendar events points the way for marketers on all platforms.

The "free stuff" engagement on Twitter really blows everything else away.

Even the lowest hashtag on the TikTok list is much higher than either Twitter or Instagram. Until it gets banned (spicy -Ed.) this is a hot platform for brands with a younger audience.

The above are all for health & beauty. Grab the full report for other industries, including what influencers are doing on the platforms.

Razorfish and GWI surveyed 1,672 global consumers to get insight into how they feel about privacy and personalization. Unsurprisingly what they found was that people crave control.

If you ask nicely, people will agree to data use, but beware that trust can be lost quickly.

Brands need to take the lead. Consumers worry about trust but don't act on that worry... until they read about it in the news (presented on social media, obviously).

Last week we reported on the A-Cross / Tealium report on omnichannel HCP marketing. We showed this chart which highlighted that very few reps were reaching HCPs:

What isn't clear from our chart is that this percentage is reps who reached HCPs on all omnichannel touchpoints. To get a better view of the Venn diagram, here are rep contacts by different channels:

Here we see that total Rep reach is 70% (30% not reached). The different channels for that reach provide insight for marketers wanting to prioritize activities.

Health data is the most valuable on the trading spaces on the dark web so it's no surprise that healthcare is the number one target of hackers. Most of these will be provider networks and ERP systems but all healthcare brands need to stay vigilant.

ZoomRx has released FermaGPT as a "light" version freely available publicly. The tool has been trained on conferences based on papers and content being featured. To see an example for the American Association for Cancer Research (AACR) annual meeting that runs April 14-19.

Jump over and try it yourself. We tried some general queries that found no answers, but they may have been outside the scope of the conference.

In a nearly six-hour hearing TikTok's CEO Shou Zi Chew was grilled by lawmakers and asked hard questions about Chinese involvement in the company, data access and storage, and harmful content on the platform.

Chew tried to stay on message but was unable to provide direct answers to many important questions. Coming out of the hearing there is still no consensus about whether the app will be banned for the public in the US. 

Versus this point about the potential for a trade war if the app is banned.

We will continue to monitor this issue. It's hard to predict at this point.

In a note to investors the firm Bernstein Private Wealth Management said that other social platforms would benefit if TikTok is banned.

The FTC has issued orders to eight social media and video streaming firms including Meta, Twitter, TikTok, and YouTube asking about misleading ads. Health is a primary topic in this investigation.

Pharma is certainly on the right side of the law here, and the platforms have their strict policy groups that we deal with daily. Assuming other industries get the same scrutiny that policy directs at pharma the platforms should shine in this review. 

If, however, the FTC comes away with issues regarding the platforms' policy groups then pharma should rightly ask about differences in policy for us versus other industries.

In other FTC news, this article highlights that the agency is planning even more health regulation in 2024: "FTC: Healthcare data privacy major priority in '24 fiscal budget." 

Approov conducted an in-depth review of financial services apps and found a lot of security holes. The full article goes into detail on the types of attacks the researchers were testing for from logins to data transfers.

When they compared vulnerabilities by country, Germany stood out as the best but no country was completely clean. (Red is apps with vulnerabilities, green apps with none.)

As commerce continues its trend online, and as health remains a focus for consumers globally, eMarketer predicts strong growth for the segment. In fact, they predict 2% growth in market share by 2027; the largest in their category set.